|Jim Altman from FOX CT News|
|Enoch Lenge of the Connecticut Energy Efficiency Fund presented the awards|
One thing I have discovered personally by doing these 90 second television news segments is that I need to perfect my elevator speech. It is tough to encapsulate into two sentences what a Passive House is, especially with a camera and microphone in your face. What gets aired is an edited down sound bite sacrificing technical details, often for dramatic factoids. Good entertainment. My favorite example so far is the article in the Huffington Post, who we did not even speak to, and after publication sent in a correction which they did publish. (I still love you Arianna)
We read, researched and digested tons of information about energy efficient building and Passive House, living the process from the ground up for the past few years. Most of the reporters, as most of the population, have never heard of a Passive House. In general the reporters have done a terrific job of fitting lots of information into a short and interesting segment or article and getting it out there. We have been contacted by some great people who are interested in doing similar projects and we are happy to share our experience. Pay it forward.