Thursday, March 21, 2013

The Media Storm

There has been lots of buzz about OCPH in the media. It started when reporter Christopher Hoffman happened upon this blog.  He told me he had been interested in Passive House design and wrote a lovely story that landed on the front page of the Hartford Currant. Thank you Chris. Several other media outlets have picked up the story also including Fox CT 61 News and Chanel 3 Eyewitness News Ct. Thank you to the news media for helping to share our story. We hope to inspire others to explore alternative building methods as we have been inspired by folks who have built and shared before us.

Jim Altman from FOX CT News
Yesterday we attended a lovely ceremony hosted by the Energize Connecticut and CL&P to present the awards for the 2012 CT Zero Energy Challenge. OCPH won the overall first prize as well as three of the four sub categories, lowest overall HERS Index, most affordable, and lowest annual operating costs. They screened the videos about the winners that were filmed in January (see post 1/30/13) and spoke a bit about the 2013 participants. I can't wait to follow the new crop of energy efficient projects this year including a couple of net zero working farms in Litchfield. Check out our 2012 ZEC video. They did a great job with the production and editing and we had a blast making it. I think we nailed the power pose. Beat that Real Housewives.

Enoch Lenge of the Connecticut Energy Efficiency Fund presented the awards

One thing I have discovered personally by doing these 90 second television news segments is that I need to perfect my elevator speech. It is tough to encapsulate into two sentences what a Passive House is, especially with a camera and microphone in your face. What gets aired is an edited down sound bite sacrificing technical details, often for dramatic factoids. Good entertainment. My favorite example so far is the article in the Huffington Post, who we did not even speak to, and after publication sent in a correction which they did publish. (I still love you Arianna)

We read, researched and digested tons of information about energy efficient building and Passive House, living the process from the ground up for the past few years. Most of the reporters, as most of the population, have never heard of a Passive House. In general the reporters have done a terrific job of fitting lots of information into a short and interesting segment or article and getting it out there. We have been contacted by some great people who are interested in doing similar projects and we are happy to share our experience. Pay it forward.

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